HEYO! I'M ELLE
Former squirrel researcher and cocktail slinger turned digital landscape architect with an eye for design, passion for the written word, and a love for any activity that brings out my inner 'woo-girl'. At the core of my life's design has always been a dedication to developing my natural talents into professional skills and blending those with my personal passions — which has proved to be the key to creating impactful, meaningful results in my work.
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I’ve carved my niche in supporting small businesses to redefine their identity, revitalize their online presence, and tell their story in a way that fuels growth. By balancing analytic insights with creative intuition, I thrive on leveraging data to create designs that hit the mark, stories that resonate, and experiences that connect on a human level.
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I’m passionate about getting what lies at the heart of your business in touch with your people, and helping breathing new life into your brand so that you not only stand out, but also stand for something.
MY MISSION
I believe in the power of brands to create positive change, whether among an entire community or in the mind's eye of just one person. A thoughtfully presented brand that makes individuals feel seen and heard and communicates in a way that resonates with their values and experiences can inspire a sense of belonging, bringing people together around a shared purpose. Where there’s shared values and experiences, there’s a sense of kinship. And where there’s kinship, there’s a greater drive toward growing a network of support and collaboration. Balance ensures this growth is sustainable, aligning your brand's objectives with the needs of your audience to create a lasting impact.
WHAT GUIDES MY WORK
AUTHENTICITY
My mission is to assist you in crafting content that genuinely embodies the soul of your brand. Through transparent, empathetic, and inclusive messaging, I aim to make your audience feel valued and understood while establishing trust and rapport around your brand.
KINSHIP
By bringing your brand's authentic voice to the forefront, my goal is to help you develop a sense of kinship and community around your business. I'm dedicated not only to helping you connect with your intended audience but also to fostering an environment where your broader community actively engages with each other. By creating relatable and consistent, brand-aligned content, my aim is to shape your brand into one that encourages others to find a sense of place and connection amidst the online chaos.
BALANCE
Crucial for sustained success, balance aligns your brand's objectives with the needs of your audience, blending innovation with consistency. Through strategic planning and thoughtful execution, I craft a cohesive brand narrative that supports long-term engagement and loyalty, allowing your brand to evolve while staying true to its core values.
WHAT I'M ALL ABOUT
HOW I GOT HERE
My path has been far from conventional. I’ve dipped in and out of several colleges, found myself in a myriad of apprenticeships, and worked my fair share of quirky gigs before finding my groove in the digital realm. Though somewhat offbeat, it's all been part of my deliberate hustle to find the sweet spot between achieving nomadic freedom and the embodiment of a lady boss.
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While I’ve spent nearly two decades earning my status as a local of the upper left and tempering the native New Englander in me, it seems I still walked away with the no-frills mindset, self-reliant spirit, and predilection for grit that tends to come with the Yankee territory.
BEHIND THE SCENES
As the sole proprietor of a neurodivergent brain, I've honed my ability to balance the perpetual motion of my creative mind with the hot 'n fast nature of my analytical mind, all while maintaining an eagle-eye for details. Within my inner circle, I'm best known for my steel-trap memory, quick-witted quips, and visceral reaction to all things 'cringe'. I’m naturally drawn to people and activities that keep me on my intellectual toes, easily finding humor in the mundane and thrive on cutting through cliches while bringing a touch of fly form to function.
BEYOND THE DESK
Beyond the desk, I actively seek to add a smudge of mud and dynamic pulse to my routine, stoking my creative fire by hitting mountain trails and carving fresh lines by foot, bike, or board, rambling around with old mutt, or racking up stamps on my passport. On the down-low, you'll find me geeking out on maps, snow telemetry reports, or mastering the fine art of semantics.
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