Branding & Design
Digital Displays
Much of my design work has been dedicated to creating digital assets for use across various platforms. Below I've highlighted some of the content I developed for in-resort digital displays and monitors at industry trade shows, banner ads for partner websites, promo bars and hero assets for e-mail campaigns, as well as custom graphics ideally suited for social media posts and stories.
PLATFORMS: Adobe Photoshop + InDesign, Canva
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Digital Displays & Banner Ads | Mt. Bachelor
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Social Media Assets
Much of my design work has been dedicated to creating digital assets for use across various platforms. Below I've highlighted some of the content I developed for in-resort digital displays and monitors at industry trade shows, banner ads for partner websites, promo bars and hero assets for e-mail campaigns, as well as custom graphics ideally suited for social media posts and stories.
PLATFORMS: Adobe Photoshop + InDesign, Canva
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Print Posters
As for the designs I've created that go to print, that has primarily been for the Bellingham and Lynden Yoga Collectives. Within this role, I specialize in crafting distinctive and original promotional materials, aiming to expand the visibility of their locally hosted events, internationally acclaimed retreats, and yoga school. My designs are geared towards fostering engagement that extends far beyond the confines of the local market.
PLATFORMS: Canva
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Retreat Poster | Bellingham Yoga Collective
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Skill Levels & Cancellation Policies for Lessons | Mt. Bachelor
Logo & Branding Work
My logo and branding projects begin with in-depth client interviews to understand their brand vision and style preferences. From there, I sketch out initial concepts, meticulously refining them to two distinct versions for final design using Procreate software. The process culminates in a comprehensive branding guide, featuring a range of mockups and curated color palettes, providing clients with a visual roadmap for their brand identity.
PLATFORMS: Procreate, Adobe Illustrator, Canva
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Logo Design for Online Homesteading Supply Store | Urban Hen & Homestead
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Logo Design for Sound Healing & Wellness Blog Site | Indra's Web
Branding Guide for Breathe Eco-Boutique | Lynden Yoga Collective