Web Design
Mt. Bachelor is a year-round ski and activity resort located in Bend, Oregon. As the 6th largest ski resort in North America, it features a Woodward Mountain Park with 15 terrain parks, 56 km of groomed cross country trails, snowshoeing, sled dog rides and summer attractions including downhill mountain biking, ziplining, whitewater rafting with Sun Country Tours and the Woodward WreckTangle in Bend.
Additionally, I engineered and deployed the resort’s first mobile app, enhancing guest engagement, convenience, and safety. My management of marketing content for eCommerce websites resulted in a substantial 53% increase in conversion and a noteworthy 44% boost in total revenue within an 18-month period.
Position Scope
Over a dynamic four-year tenure as the Digital Marketing Specialist at Mt. Bachelor, I spearheaded comprehensive initiatives to optimize the resort's online presence. My primary responsibilities involved developing and implementing engaging website content for mtbachelor.com, while simultaneously conducting the redesign and management of the resort's four individual brand websites, ensuring distinct messaging while upholding Mt. Bachelor’s overarching brand voice.
Accomplishments
My proudest accomplishment was successfully leading the launch of Mt. Bachelor’s new website, overseeing a comprehensive redesign, integration of a new weather API, and migration to Drupal CMS. This enormous overhaul resulted in a notable 25.5% increase in organic search traffic and a 13% reduction in bounce rates within the first 18 months of launch. By closely monitoring digital campaign metrics, tracking KPIs, and staying abreast of industry trends, I significantly elevated brand awareness, driving a remarkable 31% increase in skier visits and an 18% expansion in the winter passholder base.
Explore some of this project's highlights by clicking through the slides below. Simply hover over the video boxes to trigger an automatic page-scrolling reel.
Featured Page | Ikon Passholder Landing Page
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Sun Country Tours is an award-winning whitewater rafting outfitter located in Bend, Oregon, offering full-day and multi-day guided river adventures throughout Central Oregon.
Explore some of this project's highlights by clicking through the slides below. Simply hover over the video boxes to trigger an automatic page-scrolling reel.
Position Scope
I served as Sun Country Tours' in-house web manager for just over two years. My ongoing duties involved managing all aspects of the website, including design enhancements, copywriting, asset curation, and supporting product launches to ensure seamless integration with the site.
Accomplishments
I was tasked with teaming up with our graphic designer and an external creative agency on a rebranding project. The goal was to help the company step up its game to connect with a wider audience in a more stylish and engaging way. This brand makeover included refreshing the logo, incorporating more contemporary elements, and revamping the color palette to reflect a more modern image.
My responsibilities extended to revitalizing the brand's voice throughout the website, redesigning the user experience (UX) and site taxonomy for better navigation, and expanding content to provide a more comprehensive online presence while meeting SEO goals.
Featured Page | Compare Rafting Trips
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Bellingham Yoga Collective is a locally-owned yoga studio and wellness center in Bellingham, WA that offers daily yoga classes, comprehensive yoga teacher training programs, multi-day retreat experiences, and a holistic line of therapeutic services. The sister studio operates in Lynden, WA and offers a similar suite of services, albeit with the addition of a boutique.
Explore some of this project's highlights by clicking through the slides below. Simply hover over the video boxes to trigger an automatic page-scrolling reel.
My role extended beyond digital initiatives to encompass the development of a unique brand for the Lynden studio's new boutique. This comprehensive process included logo design, tagline creation, and oversight of the entire webpage and online presence development.
Position Scope
Serving as the Marketing Manager for the studio's two locations and new boutique, I led the development and implementation of comprehensive digital marketing strategies tailored to the unique communities of each studio. Responsibilities involved a thorough analysis and enhancement of websites to elevate user experience, optimize navigation, and help establish a more modern and cohesive online presence.
Accomplishments
Most notably, I conducted a thorough SEO optimization initiative, involving content scrubbing, copywriting updates, and the addition of new pages to enhance visibility across search engines. This comprehensive approach also played a pivotal role in broadening the online reach of the business's international retreats and yoga school. Through the design of impactful promotional materials and the optimization of keyword-rich product pages, I successfully extended our influence beyond the local market, cultivating a global audience for our offerings.
Another major project involved the orchestration of a Facebook paid ad campaign, which required the strategic creation and implementation of multiple landing pages. This initiative not only significantly boosted website traffic but also resulted in an impressive 38% growth in membership and workshop enrollments within a concise 4-week period.
Featured Page | Yoga Teacher Training Program Overview
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RendezVan Festival is an annual 5-day RV & Van-life event that unites enthusiasts of vanlife culture and spring skiing hosted at Mt. Bachelor. Since its inauguration in 2019, this event has brought in iconic musical acts such as Greensky Bluegrass, Trampled by Turtles, Fruition, & Galactic.
Explore some of this project's highlights by clicking through the slides below. Simply hover over the video boxes to trigger an automatic page-scrolling reel.
Position Scope
As the web manager overseeing all of Mt. Bachelor's brand websites, I held the reins of responsibility for the RendezVan Festival website, a resort-owned and hosted event. This role encompassed all web updates, design enhancements, content creation, asset curation, and product promotion. Beyond the website, my influence extended to multiple platforms, including email, social media, direct communications, and print advertisements.
Managing this project presented a series of distinctive annual hurdles, which entailed hands-on coding proficiency, effective coordination with a diverse group of stakeholders and third-party collaborators, and the diligent pursuit and consolidation of festival details drawn from numerous sources.
Accomplishments
I spearheaded a significant transformation, elevating a basic 5-page landing site into a robust 20-page website that incorporated dynamic elements, embedded media players, animated vector art, and custom graphics. Moreover, I successfully aligned marketing efforts across all touchpoints, creating a seamless and engaging experience for the festival's audience.
Featured Page | About the Festival
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