Copywriting
Creative Web Copy
Writing punchy descriptions (both short form and long form) for products and copy to support the customer checkout journey is one of my favorite - the most direct snapshot of conversion.
I managed marketing content for over 50 products across two e-commerce sites year-over-year, overseeing all product messaging positioning, launch and promotion. Being that experience-based products require a strong balance of creative copy with technical, T's&C's,
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Mt. Bachelor | Must-Do Winter Activities
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Blog Post | Ski.Com
First Timer's Guide | Mt. Bachelor
Email Newsletters
With a focus on email marketing, my expertise shines through creating unique, high-impact campaigns that drive conversions and lead generation. I've overseen all aspects, from content creation to campaign performance monitoring and copy distribution. My strength lies in crafting campaigns tailored to address client pain points and targeting precise audiences. This approach led to remarkable results, including an impressive 18% click-to-open rate and $3.7M in attributed annual revenue. Furthermore, I spearheaded the development and successful execution of an efficient email marketing strategy, effectively engaging new leads and re-engaging with cold leads and lapsed memberships.
PLATFORMS: Acoustic, Inntopia, BeePro, MailChimp, MindBody Business
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Events Update Newsletter | Bellingham Yoga Collective
Yoga School Promo E-mail | Bellingham Yoga Collective
Summer Promo E-mail | Lynden Yoga Collective
Compilation of Winter & Summer
E-newsletters | Mt. Bachelor
Welcome Series + Pre-Arrival
Automations | Sun Country Tours
Ikon Pass Redemption Instructions for
Winter Passholders | Mt. Bachelor x Ikon
Product Descriptions
Crafting compelling product descriptions and punchy copy to guide customers through the checkout journey is a personal favorite of mine. With a background in managing marketing content for 50+ annually-based products across two e-commerce platforms, I have extensive experience in developing product messaging, strategically positioning products, and orchestrating their launch & promotion. My forte lies in experience-based products, where I excel in balancing creative flair with more directive, technical copy. My experience spans writing engaging short and long-form product copy, developing instructive content for checkout widgets, and composing regulatory post-purchase confirmation letters.
PLATFORMS: Aspenware, Peek Pro, RTP, InTouch, Shopify, Square
Lynden Yoga Collective | Memberships & Packages Pricing
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Technical Writing
A significant portion of my writing work for website, email, and e-comm projects has required a technical or instructional component, including but not limited to FAQ pages, how-to guides, product redemption instructions, and internal-facing resource guides. I've also had a lot of experience in crafting and editing agreement-based copy for documents such as cancellation policies, terms and conditions, privacy policies, and legal disclaimers.
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FAQs & Polices for RV Camping | Mt. Bachelor
Skill Levels & Cancellation Policies for Lessons | Mt. Bachelor